The Internet is what you might call a platform of paradoxes.
Its size more than doubles every year, yet there are more people who are offline than who are on.
It contains more information than any other source on earth, but much of what you read is nothing more than what everyone else thinks.
If you don’t believe this, then notice sometime just how many of the same stories appear on the various news’ sites.
You know this to be true in your own niche.
Despite the fact that more and more people need what you offer, hardly any of your competitors actually challenge the status quo.
They’re all saying the same thing in one way or another.
And the really surprising thing is that they expect people to buy their products on the strength of that.
In other words, they expect to build their business by publishing content that look and sounds – indeed, which essentially is – what everyone else is saying.
There are two possible explanations for this.
One is that there’s a giant conspiracy.
That all the entrepreneurs hold deep, dark secrets which work for them, and that they’re unwilling to tell anyone else.
The other is that what you see is all that’s available.
Let me ask you something.
Do you think that it’s reasonable for there to be a conspiracy among entrepreneurs to withhold the same information from everyone else on the Web?
Think about it.
You probably have heard that there’s no such thing as a perfect crime.
And there’s some truth to that.
Where the authorities know that a crime has been committed, there usually are clues that lead to the person who’s responsible.
But what about the crimes that no one knows about?
Couldn’t it be said that they were perfect?
You need to be aware of something.
Even in the case of so-called perfect crimes, their existence often emerges because the perpetrators can’t keep quiet about them.
They just have to tell someone how clever they’ve been.
Speeders who brag about speeding
Perhaps you can recall those instances, for example, when some guy – it’s alway a guy – drove his car at a ridiculous speed on the highway, filmed his speedometer on his smart phone, and then posted the clip on Facebook, whereupon the police paid him a personal visit.
And the thing is that no one would ever have known if he hadn’t felt compelled to brag about it.
So in view of that example, can you really imagine that hundreds or even thousands of people with online businesses would secretly collaborate and agree to hide the best content from their prospects?
That they would somehow earn the proverbial six- or seven-figure income by withholding the truth?
Does that make sense to you?
Doesn’t the second explanation sound much more reasonable?
Maybe it’s been awhile since you last saw this acronym.
It stands for “what you see is what you get.”
And if it’s true, then it means that there’s no conspiracy.
Instead, it reveals the reason why so much of the content online seems like a regurgitation of information that has been rehashed and remixed.
It’s because the people who wrote it couldn’t think of anything else to say.
Now I want to apologize for offending you.
That’s not my intent.
I hope that you’ll forgive me.
I needed to say what I did in order to get your attention.
You see, if what I’ve just described is true of your content, then more than ever you need a ghostwriter – someone who will turn things around for you.
Lost in a sea of content
The web is huge, but the potential is there for it to become much bigger.
If you think that two million new posts every day is a lot, and that doesn’t count everything that’s published in social media, then imagine how much harder it will become just to get noticed a year from now.
And if your content merely retells the same information that shows up on the websites of your competitors, then your prospects might as well use a random number table to choose which of the thousands of experts in your niche to buy from.
There is an alternative.
It’s to find someone who will write thought-provoking content every time, who can reach the hearts of your prospects, who will challenge the status quo, and who will make you stand out from the fray.
You want someone who can write clearly and persuasively, and who is diligent, thorough, and trustworthy.
And if that’s what you want, then you’ve found him.
I’ve written for entrepreneurs for years.
My clients know that they can depend on me to exceed their expectations, to deliver content that demonstrates to their prospects and customers that they’re the “go-to” experts in their niche.
If you would like to have content like that in your sales letters, on your blog, or in your reports and ebooks, then contact me.
I’m looking forward to working with you.
Bruce Hoag (PhD Organizational Psychology)
The Mindful Writer